Clients or consumers don’t necessarily spend their time thinking about your brand or organization. Sending out a weekly or a monthly newsletter is a great way to communicate with your audience and it helps you stay at the top of their minds.

These newsletters equip the consumers with all the necessary information and subtly send a message on how NFCC can help them in times of need.

Research for the Newsletters

Every Monday, we perform meticulous research and churn out the trending topics related to the Credit Counseling industry.

Top newspapers like USA Today and Washington Post are studied, and topics related to the niche are picked out.

Using Google Trends, we key in the chosen topics to find out the related queries performed by the people located in the United States over the week.

Eg-

For the week, 28^th Sep to 4^th Oct, 2020, topics like Debt, Debt Relief, Credit Card Debt Relief were very much in trend

And the related search queries were: how to dig yourself out of debt, is debt relief a good idea, debt reduction strategies, best way to get out of credit card debt, filing for bankruptcy for credit card debt, etc.

These topics were then sent out to NFCC. Blogs related to these topics were created by the team members of organization.

A concise newsletter, packed with the links and information related to the blogs were created by us and is then sent out by NFCC to its subscribers.

Performance of the Newsletter

The Newsletter published on 7^th Oct, 2020, comprised of information related to the topics provided by us, for example, “How to Get Out of Credit Card Debt Without Paying Everything You Owe”, “Use This Script to Negotiate Your Credit Card Debt Yourself—For Free”, “What Happens if You Don’t Pay Your Debts?”, etc.

The Newsletter received an open rate of 26.9% and a click rate of 4.2%, being one of the best performing newsletters.

The blog, “How to Get Out of Credit Card Debt Without Paying Everything You Owe” received a total of 53 clicks. This again is one of the blogs that received the highest number of clicks.