Impression, Clicks, Conversion
Building a winning PPC campaign is hard work: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns. Our custom PPC management services deliver customized PPC campaigns to help increase both conversions and revenue for your company.
Geo Targeting
Also known as local PPC, refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. In paid search campaigns, geo-targeting is often used to advertise to local prospects. We streamline geo-targeting through local website optimization, content optimization, structure landing pages, citation building, schema markup, Google My Business (GMB ) community and listing with information consistency.
Text v/s Display Ads
One of the biggest dilemma of a marketeer for SEM is whether the ads come up alongside Google search results for chosen keywords or they appear on websites relevant to the business. We help your ad dollars reap a rich harvest by structuring ad placement, ad formats, targeting and keyword bidding.
Campaign Management
Campaign Management done right focuses on the appropriate message to the target customer through the proper channel at the exact time. We help execute the most targeted campaign for your product.
Inbound marketing Campaigns: Promotion through blogs, podcasts, videos, eBooks, e-Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing:
- Social Media Campaigns: Campaigns carried out on Facebook, Twitter, Instagram, Weibo etc, for brand engagement and/or lead generation.
- Search Campaigns: SEO and PPC campaigns for improving organic search traffic or to drive direct response for generating sales and leads.
- Online Display Ads: Display banners, combined with advanced targeting options such as device targeting and interest targeting, delivers direct response from target customers.
- Other: Other channel strategies and tactics on LinkedIn, Instagram, Pinterest etc.
Bidding Strategies
A bid represents the amount of money you are willing to shell for a single click on a given keyword in Google/Bing Ads. Those bids will dictate where your ads show up in search results. When it comes to deciding how much to bid and what keywords to target, it’s all about analyzing and adjusting. Be sure that you are going after relevant keywords and be sure to regularly check on how they are performing so that you can course correct. If all this appears too complicated, we will do the heavy lifting for you, while you enjoy the fruits of leads and conversions.
