The description meta tag is a HTML element that provides summary of a web page. Search engines such as Google often display the meta description in search results. This influences the click-through rates. These short paragraphs are your opportunity to advertise the content of the pages of your website to searchers. Zivanta Marketing will help in writing compelling meta descriptions with the right key words which increases the probability of eliciting a click from searchers.
Google devotes only a limited crawl budget to each website, Crawl Budget is the number of pages Googlebot crawls and indexes on a website within a given timeframe. There are ways to ensure that maximum number of pages get indexed, this includes increasing load speed, no orphan pages, no duplicate content, having internal links to pages amongst others. Zivanta Marketing will help ensure you get the most from the Google crawl budget.
Knowing how many visitors come to your site is of obvious importance, but knowing what is the quality of traffic is critical for conversion to sales. At Zivanta Marketing we help clients monitor traffic characteristics including which search engines are sending traffic , which links generate the most footfalls, what is the demography, from which geography visitors come, etc. This helps in further fine tuning the digital marketing strategy for desired results.
While businesses are increasingly depending on paid ads to generate traffic, the traffic exists till the meter is topped up. Organic traffic on the other hand is much more consistent and dependable. Organic search is pertinent for small businesses and not for profits, where there are resource limitations. At Zivanta Marketing we put our bets on organic traffic and our clients have seen success in terms of traffic and leads. We do so by remaining true to the basics- producing quality content, keeping the site primed up by removing any technical glitches and monitoring inbound link profile.
A backlink is a link created when one website links to another. Backlinks to your website are a signal to search engines that others vouch for your content. Search Engines provide high premium to backlinks which push up the rankings of your site. Backlinks can be time-consuming to earn. Zivanta Marketing does competitive backlink research by exploring the backlink profile of competition and using the insights for link building for your site.
Interacting with an efficient on-site search function is the digital equivalent of a cooperative librarian. Helping users find content quickly improves conversions. Zivanta Marketing helps build customized search functionality by implementing predictive search, improving imperfect input, search box usability design, etc.