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Measurement Metrics

We have the tools and expertise to analyze the key metrics and understand what message the numbers are giving us. Some of the metrics we use include- visits and sessions, visitors, unique visitors, new visitors, repeat visitors and returning visitors; page views and unique page views, time on site, session duration, page time viewed, page visibility time, page view duration, average page depth, page views per average session, bounce rate, conversion rate, ad impressions, referrers and social media traffic, direct traffic, referrals from other sites, search traffic, direct, links from emails, etc.

Ongoing Testing

In order to ensure that the most accurate and actionable data is tracked on your website, we set up the required website monitoring tools to track performance. Some of the regular tests we do, include:

  • Multivariate Testing: Simultaneously testing multiple sections on a page to see which combinations of changes on a page are most effective for users.
  • A/B Testing: We split the traffic on your site between two versions (A&B) of the page and monitor which yields best conversion.
  • Conversion rate optimization: We use various analytics tools like conversion tracking, heat maps, survey tools, and techniques like A/B testing and multivariate testing to optimize your conversions.
  • Performance attribution: Our proprietary tools determine which channels, campaigns or sequence of touch points contributed to qualified conversions and sales.

Traffic Patterns

Understanding your website’s traffic patterns is a crucial component of your marketing mix. We deploy website traffic analysis tools to identify key trends, prioritize developing patterns, and streamline your site. The insights will help you to focus on target market development, spend-to-sales ratios and lead generation success.


A marketing dashboard is a data visualization tool that displays marketing analytics, KPIs, and metrics. Marketing dashboards provide teams real time information on marketing performance. Marketing dashboard essentially answers the question, “How is our performance right now?” We build customized marketing dashboards which provide visually appealing and easy-to-read displays of key marketing metrics.

Keyword Search

Strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding of your target market and how they are searching for your content, services, or products. Our keyword research provides you with specific search data that can help you answer the key questions.

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?